Visual Identity Week promoted by Designer Marcelo Kimura invites us to a challenge where a brand must be redesigned in just 3 days.

At the Kimura Challenge 2020, we were invited to redesign the visual narrative of the
17 Sustainable Development Goals (Objetivos de Desenvolvimento Sustentável) - SDGs (ODS in PT) were proposed by the United Nations.

The design challenge is to create a new brand more accessible with the concept of the 2030 Agenda in a way that engages people more. In addition to the redesign of the visual identity, the proposal is also to generate greater engagement of Brazilian designers with the environmental role so that there is more awareness of their responsibilities as creative professionals in the projection of a better and more sustainable world.

Only 8 projects would be chosen as winners of the challenge
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