PICNIK
"What can we say, we love that the people around us are happy and welcome.
We are real food for cool people."
Real food for cool people. PICNIK is a picnic-themed cafe that specializes in do-it-yourself picnic orders to accompany organic, fresh, daily-prepared food. Bright and inviting colors were used to better serve the young and adventurous population of the city. Offering a different place to the modern world. A fun and out-of-the-ordinary place–inspired logo, which combines organic and geometric elements.
This branding project consisted of the logo design and all the brand support pieces. Based on sustainability and well-being, we developed the brand to look as sophisticated as it is healthy.
From typography to design, the brand communicates its core values with clarity and simplicity, making it the go-to choice. A fun and out-of-the-ordinary place–inspired logo, which combines organic and geometric elements. Branded collections have embraced minimalism, reflecting the company's minimalist, no-waste mindset.
PICNIK ®
by oie\design creative studio
by oie\design creative studio
Branding: oie\design
Styling & Art Direction: Marina Hauers
Services: Brand Identity & Packaging
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